Web Design
We here at Garthys World, web design agency in hartlepool, understand that good web design is key when it comes to pushing your business forward, and that planning, and discussion of content can go a long way in how you present yourself as a business. We have recently created some beautiful websites for some very happy clients!
Take a look at www.pressurecleaningsolutions.co.uk for example.
With back-and-forth discussion between our web developer and the client, we have achieved the fine line between form and functionality. An easy-to-follow design tempered with aesthetic choices, colour matching with their logo (also designed by Garthys World!)
The site has easy access to the information you need directly as it loads, for those who don’t wish to view the site and just the need-to-know info. However, a scroll down the page brings you to an overview of their services, with a custom scrolling section of their Google reviews!
In one page, we have summed up the nature of their business, whilst considering how many images are used, taking into account that page load times are a metric measured by Google, as SEO and user-functionality are always at the forefront of our minds.
Look at another of our projects, www.goldandpawn.co.uk
This premier pawnbroker needed a new site to stand out from their competitors, and we rose to the challenge. Fitting with the clients’ colour scheme, we have created a simple yet easy to look at design that our client can customise at will. Not only does the site give all of the information they need, but Garthys World custom-built a gold calculator that can be edited by the client as gold prices change, which allows customers to have an idea of how much their gold is worth before they decide to make a sale, helping the customer have an idea before they call and streamlining contact for the client that doesn’t end in a transaction.
More examples of what we can do can be found here.
Search Engine Optimisation
With good web design, there needs to be good SEO. One hand washes the other, so they say, and this rings true for online content.
In a perfect world, you will have links to other websites that you can link to (backlinks). The more backlinks you have (ideally, also some sites that will link to yours) makes you more of an “authority” on Google and will help push your business up in the rankings so that your website is brought up before your competitors.
No backlinks aren’t the be all and end all though, as there is a variety of other techniques we can apply, such as changing the content regularly (Google loves fresh content) as well as setting up an iFrame on your website that connects to your social media, so popping a post on Instagram is fed directly to your website.
We can also alter your content, ensuring the readability and power words are correctly used, which helps Google identify you and your brand as legitimate and increases the ranking naturally over time.
Analytics
Knowledge is power, and Garthys World, Web design agency in Hartlepool would like to help you achieve your full business power by creating analytical reports of your website traffic.
Comparing relevant metrics (users both old and new, locations of said users and the devices and how they interacted with your site) allows us to advise you of your next advertisement campaign to achieve the best results based on the user base of your website.
With this information, you can accurately aim Facebook ads at the correct demographics, Google ads with the correct keywords and gain a deeper understanding of your audience base to better evolve your brand and assist in increasing turnover.
Speak to us at Garthy’s World today to see how we can help you with your web design and SEO/Analytics enquiries. We are passionate about web design and would love to help you push your online presence further to new clients and a better brand.
